S Club 7 pop group plans fashion line

Teen pop group, S Club 7, is to launch its own-branded range of teenage clothing later this year. The pop group has teamed up with teenage and accessories brand The Gear, which was launched in the UK early this year.

The S Club 7-branded clothing range will initially be introduced in Woolworths stores, before being rolled out to other retailers. The new range will not include garments with pictures of the teenage group, but will instead have its own brand identity.

The Gear introduced its clothing and accessories in May this year. The brand was launched to target 16-year-old girls with high disposable incomes (MW May 17).

It has also developed a lifestyle website – allthegear.com – which provides features and tips on fashion and accessories.

S Club 7 was signed up as the new face of Britvic Soft Drinks’ Pepsi brand to launch its “Ask for More” summer campaign. The teenage group has also signed a publishing deal with the Penguin Group, that involves a book to be launched under the Puffin label in October this year (MW July 26).

The launch of S Club 7-branded clothing range will be another addition to the list of celebrities who have launched their own-label brands. Sean “Puffy” Coombs and Jennifer Lopez have both turned their hand to fashion designing. Lopez’s line is called J.Lo and Coombs’ new clothing line is known as Sean John.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here