We buy when the price is right

With respect to Alan Mitchell (MW last week) and ignoring the fact that his column says the same thing each time it runs, his points about value and values don’t necessarily hold true.

Yes, we may feel good when we buy a product from a company that treats its staff well and provides friendly service, or which sources its products ethically, or which aims its ads at our lifestyle, but we don’t really care if it doesn’t. Witness the success of the supermarkets’ value/economy ranges: I’m not saying they are produced by bad companies in bad ways, but we as consumers have very little idea of their provenance. They still sell well, though, as do all those other brands (Nike, Gap, Nestlé, most coffee brands) about which we’re meant to feel uneasy. Values are all very well, but as long as it’s cheap and decent we’ll buy it.

Rachel Waldimir, Franks Company, Brighton, Sussex

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here