BA and BMI vow to continue Offering in-flight magazines

British Airways maintains it will continue to produce High Life, its monthly in-flight magazine, following the news that Virgin is suspending Hot Air, its own quarterly, due to a drop in advertising.

BMI, which runs a small number of transatlantic flights but is mainly a European carrier, says that advertising for its in-flight magazine, Voyager, remains buoyant.

The two big transatlantic carriers are carrying out reviews of staffing levels and advertising costs due to the fall in business in the wake of the US terrorist attacks.

The new issue of High Life will be delivered to planes on October 1. The current issue has just been returned to BA planes after being removed so that three ads, felt insensitive in the wake of the terrorist action, could be removed.

Voyager advertising manager Sam Laite says: “The European routes have been sheltered, and it’s business as usual. Our core audience is businesspeople flying out of Heathrow, and our advertisers have not lost confidence.”

Hot Air is produced by John Brown Publishing under contract and will be suspended “until further notice” after the October 1 edition.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here