Cadbury Café set for nationwide expansion

Confectionery company Cadbury Trebor Bassett is set to expand its Cadbury Café concept a year after opening its trial store in Bath.

Confectionery company Cadbury Trebor Bassett is set to expand its Cadbury Café concept a year after opening its trial store in Bath.

Sources say the company is now in talks with property agents and market researchers to open another three or four branches of Café Cadbury in as yet undisclosed locations.

It has been exactly a year since the trial site was opened in the Grade II-listed building in Bath.

A spokesman for Cadbury Trebor Bassett says the venture has proved “highly successful” and confirms that expansion plans are well in progress.

More than 50 new lines have been developed for the café, including sorbets, herb-flavoured chocolates and sandwiches. The project has been specially designed not to compete with traditional Cadbury lines.

The three floor café was designed by brand consultancy Marketplace, and comprises a restaurant, sweet shop and “relaxation area”.

Cadbury Trebor Bassett spokesman says: “Café Cadbury is not simply a new retail operation, it is about bringing the Cadbury name to a wider market.”

Though the company remains tight-lipped about the number of cafes it hopes to open, insiders say the plans are for a nationwide expansion.

Latest from Marketing Week

Hack your commute: Digitise your paper documents


Are you someone who prefers making handwritten notes to smartphone memos? Someone who believes the best way to read something with due consideration is to have it printed out so you can make notes in the margins? Someone who needs to make mark-ups on proofs on a regular basis? If so, on more than one […]


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here