Christianity – a marketing revelation

While agreeing with much of what Andrew Finan had to say about Jesus Christ being a very effective marketer and communicator (MW last week), I disagree with his criticism of our 1999 “Che Guevara” campaign. It was not “dangerous, in that it equated a person whom some see as a terrorist with Christian values”. We used the image in an allegorical sense, to show Jesus in a different perspective.

He was, after all, undoubtedly a revolutionary character – someone who has had a greater influence on the world than any other person. But he was a non-violent revolutionary. He lived and died for others and gave us a message (that has never been more relevant) of love, justice and forgiveness.

The Churches Advertising Network was established ten years ago in order to encourage Christian churches to take a pro-active stance in terms of promoting Christ’s message in a modern, relevant way to a society that has become increasingly detached from Christian values.

We have much still to do and our brand is definitely in need of a relaunch. The core product is undiminished in its quality, though too few realise this. But the way we have packaged it needs a close look and we certainly need to encourage sampling among non-users and retrial among the lapsed!

Francis Goodwin

Acting chairman

Churches Advertising Network

London WC1H

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here