Marks & Spencer (M&S) is launching CafÃ© Revive branded coffee to build on the success of its in-store coffee shops.
The 125g take-home packs will be sold in the company’s 64 CafÃ© Revives in M&S stores across the UK, and will include CafÃ© Revive Espresso Coffee, CafÃ© Revive CafetiÃ¨re Coffee and CafÃ© Revive Filter Coffee.
This week, M&S also announced plans to launch 30 more in-store coffee shops by the end of the year, ranging in size from 1,000 to 5,000 sq ft. The retailer predicts that turnover from the CafÃ© Revive concessions will exceed £50m in 2002.
CafÃ© Revive category manager David Hordle says that the launch of the take-home coffee packs demonstrates “the strength of the brand and the popularity of the quality product”.
He adds: “CafÃ© Revive has gone from strength to strength and has developed into a successful brand with turnover overtaking most of the high street’s top coffee shop brands.”
The CafÃ© Revive blend is unique to M&S and is blended by Scottish coffee roaster Matthew Algie, which also supplies The Ritz and Harrods.
This week also sees the launch of Per Una, the long-awaited womenswear collection designed by George Davies, creator of Asda’s George range, which goes on sale in 90 M&S stores from Friday.
Investors are hoping the range will breathe life into the retailer, which suffered a 9.1 per cent year-on-year sales drop in its core business of clothing, footwear and gifts over the 12 weeks to July 7. This compares with a 6.5 per year-on-year fall over the previous quarter.