Marks & Spencer to launch Revive coffee brand to boost in-store cafés

Marks & Spencer (M&S) is launching Café Revive branded coffee to build on the success of its in-store coffee shops.

Marks & Spencer (M&S) is launching Café Revive branded coffee to build on the success of its in-store coffee shops.

The 125g take-home packs will be sold in the company’s 64 Café Revives in M&S stores across the UK, and will include Café Revive Espresso Coffee, Café Revive Cafetière Coffee and Café Revive Filter Coffee.

This week, M&S also announced plans to launch 30 more in-store coffee shops by the end of the year, ranging in size from 1,000 to 5,000 sq ft. The retailer predicts that turnover from the Café Revive concessions will exceed £50m in 2002.

Café Revive category manager David Hordle says that the launch of the take-home coffee packs demonstrates “the strength of the brand and the popularity of the quality product”.

He adds: “Café Revive has gone from strength to strength and has developed into a successful brand with turnover overtaking most of the high street’s top coffee shop brands.”

The Café Revive blend is unique to M&S and is blended by Scottish coffee roaster Matthew Algie, which also supplies The Ritz and Harrods.

This week also sees the launch of Per Una, the long-awaited womenswear collection designed by George Davies, creator of Asda’s George range, which goes on sale in 90 M&S stores from Friday.

Investors are hoping the range will breathe life into the retailer, which suffered a 9.1 per cent year-on-year sales drop in its core business of clothing, footwear and gifts over the 12 weeks to July 7. This compares with a 6.5 per year-on-year fall over the previous quarter.

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