Marks & Spencer to launch Revive coffee brand to boost in-store cafés

Marks & Spencer (M&S) is launching Café Revive branded coffee to build on the success of its in-store coffee shops.

Marks & Spencer (M&S) is launching Café Revive branded coffee to build on the success of its in-store coffee shops.

The 125g take-home packs will be sold in the company’s 64 Café Revives in M&S stores across the UK, and will include Café Revive Espresso Coffee, Café Revive Cafetière Coffee and Café Revive Filter Coffee.

This week, M&S also announced plans to launch 30 more in-store coffee shops by the end of the year, ranging in size from 1,000 to 5,000 sq ft. The retailer predicts that turnover from the Café Revive concessions will exceed £50m in 2002.

Café Revive category manager David Hordle says that the launch of the take-home coffee packs demonstrates “the strength of the brand and the popularity of the quality product”.

He adds: “Café Revive has gone from strength to strength and has developed into a successful brand with turnover overtaking most of the high street’s top coffee shop brands.”

The Café Revive blend is unique to M&S and is blended by Scottish coffee roaster Matthew Algie, which also supplies The Ritz and Harrods.

This week also sees the launch of Per Una, the long-awaited womenswear collection designed by George Davies, creator of Asda’s George range, which goes on sale in 90 M&S stores from Friday.

Investors are hoping the range will breathe life into the retailer, which suffered a 9.1 per cent year-on-year sales drop in its core business of clothing, footwear and gifts over the 12 weeks to July 7. This compares with a 6.5 per year-on-year fall over the previous quarter.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here