Nike poaches Vitra chief for global post

Sportswear company Nike has appointed the global marketing director of European furniture firm Vitra International, Ben Watson, to the newly created role of global apparel brand creative director.

Watson will be responsible for developing and co-ordinating a “global creative vision” for Nike’s global apparel image, and work alongside marketing, advertising and retail teams. In his role, he will report to Nike global apparel vice-president Mindy Grossman.

Watson started at Vitra International in 1991 as the marketing director for its US division, and went on to become the vice-president of sales and marketing for that division. Before Vitra, Watson worked at Knoll International, another furniture company.

Nike recently announced plans to launch a maternity range next year. The launch will be a first for the sportswear brand, which aims to extend its range to attract expectant mums (MW September 13).

The maternity line, targeting the “fitness focused mum-to-be” will be a joint venture with US-based designer Liz Lang and will be called Liz Lang-Nike.

Last week, the company reported its first quarter results and posted a drop in its net income for the quarter to $199.2m (£135.5m) from $210.2 (£142m) last year for the same period. Revenue in the period ending August 31 fell 0.9 per cent to $2.61bn (£1.77bn).

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here