The Old Firm launches own food brands

Celtic and Rangers, the Glaswegian football giants, are set to take their rivalry to the supermarket shelves with the launch of their own range of meat pies, sausages and beefburgers.

The Old Firm products are made in the shape of their club mascots Broxi Bear (Rangers) and Hoopy the Huddle Hound (Celtic).

They are launched this month, branded with the two clubs’ badges and colours and will be available in supermarket chains such as Somerfield.

McIntosh of Dyce, which makes them, has plans to roll the concept out across the UK to major clubs in the FA Premier League including Liverpool and Manchester United.

A spokesman says: “These are the first of a range of products designed to appeal to fans of major clubs on both sides of the border.

“It will be interesting to see who will be top of the league in terms of sales over the coming months. We are looking forward to a long and successful association in football.”

Food and football are inseparable. Norwich City supporter and TV chef Delia Smith has a 58 per cent share in the club with her husband Michael Wynne Jones. Smith changed the food on offer to the fans, by producing specially made meat pies.

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