The drivers can’t wrest control from Ecclestone
Marketing WeekBeset by commercial doubts and now mired in controversy following the terror attacks, Sunday’s US Grand Prix is set to go ahead regardless.
Beset by commercial doubts and now mired in controversy following the terror attacks, Sunday’s US Grand Prix is set to go ahead regardless.
The Diary has long been a fan of rude words, and was delighted to receive news of Lastminute.com’s latest wheeze, online fridge magnets. Those who access Rudefood.net will be presented with an array of food words which also have more salacious meanings. They can be moved around the screen to create sentences. No doubt companies […]
Home and fashion retailer Laura Ashley is launching a quarterly womenswear mail-order catalogue in spring next year. The launch follows a five-month trial, which saw a limited 28-page clothing catalogue distributed in stores along with the company’s existing home furnishings catalogue. The retailer, which axed its previous clothing catalogue five years ago, decided to launch […]
So who needs the BBC anyway? That’s the unbiased question the Sun’s been asking this week. The article followed Greg Dyke’s grovelling apology to the whole world after the American ambassador to the UK was berated by an aggressive audience on the BBC’s Question Time. The Sun says: “Now fed-up Brits are switching to TV […]
Thorntons chief executive Peter Burdon is officially assuming the top marketing role, after the confectionery company decided to abandon its search for a marketing director. Burdon has been in the dual role since the departure of Helen Wilcox in May (MW May 17). Unconfirmed reports at the time suggested that Wilcox and retail director Andrew […]
Love, the newly founded Manchester agency, has been handed the task of creating a nationwide advertising campaign to drum up support for next year’s Commonwealth Games. The multi-million pound seven-week TV, press and radio campaign will be launched on October 1, with the aim of generating advance ticket sales – 750,000 tickets will be available […]
By using qualitative market research of public opinion, government departments can identify social issues and shape policy to fit the needs and desires of a sceptical UK population
Whitbread has appointed former Argos marketing chief Paula Vennells as marketing and strategic planning director for its restaurants division. Vennells replaces Mike Tye, who is now managing director of Whitbread’s coffee chain Costa Coffee. She will oversee marketing of the group’s portfolio of restaurants which includes Beefeater, Brewers Fayre, Café Rouge, and TGI Friday’s. Vennells […]
British Airways maintains it will continue to produce High Life, its monthly in-flight magazine, following the news that Virgin is suspending Hot Air, its own quarterly, due to a drop in advertising. BMI, which runs a small number of transatlantic flights but is mainly a European carrier, says that advertising for its in-flight magazine, Voyager, […]
BT Cellnet, which is to be rebranded as O2 next year, is to sell advertisers the right to send text messages to its database of customers for the first time. It has appointed wireless media sales house Enpocket to handle the business exclusively. The company, which has a customer base of 11 million, claims to […]
UKTV’s UKFood channel has signed up BBC Good Food magazine to sponsor its 90-minute live daily programme when the channel launches in November. The magazine, published by the BBC’s commercial arm BBC Worldwide, has paid a substantial portion of its marketing budget to sponsor the 90-minute daily live programme hosted by Jeni Barnett, which will […]
Well, I suppose you’ve got to admire their perseverance. Once again, it seems, the churches are moving mysteriously among us, spreading the gospel and plastering up their posters (MW September 13). Surely they’ve noticed that no one even cares enough to deface the things any more? It’s very sad I’m sure, but the UK has, […]
BT Cellnet, which is to be rebranded as O2 next year, is to sell advertisers the right to send text messages to its database of customers for the first time. It has appointed wireless media sales house Enpocket to handle the business exclusively. The company, which has a customer base of 11 million, claims to […]
Goldfish, the online financial services company, has appointed Motorola’s banking programmer for mobile commerce, Charlie Herbert, as marketing director. Herbert starts mid-October and will report to Goldfish managing director Eric Stobart. The marketing position has been vacant since April, when marketing director Alison Bousfield left. Prior to his job at Motorola, Herbert spent several years […]
UKTV’s UKFood channel has signed up BBC Good Food magazine to sponsor its 90-minute live daily programme when the channel launches in November. The magazine, published by the BBC’s commercial arm BBC Worldwide, has paid a substantial portion of its marketing budget to sponsor the 90-minute daily live programme hosted by Jeni Barnett, which will […]