Naki’s kicking runs into the sand
Marketing WeekSports marketing agency Octagon has employed royalty, the Diary hears.
Sports marketing agency Octagon has employed royalty, the Diary hears.
Goldfish, the online financial services company, has appointed Motorola’s banking programmer for mobile commerce, Charlie Herbert, as marketing director. Herbert starts mid-October and will report to Goldfish managing director Eric Stobart. The marketing position has been vacant since April, when marketing director Alison Bousfield left. Prior to his job at Motorola, Herbert spent several years […]
Healthcare cash benefits provider HSA has appointed McCann-Erickson Bristol to develop a multi-million pound brand advertising and direct-response TV campaign in a bid to increase brand awareness. The campaign will break in November, supported by direct response inserts and PR activity. HSA sales and marketing director Chris Harrison says: “Although HSA covers 2.5 million people, […]
Marks & Spencer (M&S) is launching Café Revive branded coffee to build on the success of its in-store coffee shops.
This year’s pay increases for marketing professionals are lower than predicted and are set to continue dropping over the next 12 months. According to the latest Marketing Rewards survey drawn up in partnership with the Chartered Institute of Marketing (CIM), the average pay rise is 4.5 per cent, slightly lower than the five per cent […]
Confectionery company Cadbury Trebor Bassett is set to expand its Cadbury Café concept a year after opening its trial store in Bath.
Philips Electronics’ domestic appliances and personal care division is planning to re-enter the UK vacuum cleaner market after an absence of six years. The new range of Philips vacuum cleaners – called the Specialists – will be launched this month to independent retailers and department stores, and will be available in high street stores, such […]
Sportswear company Nike has appointed the global marketing director of European furniture firm Vitra International, Ben Watson, to the newly created role of global apparel brand creative director. Watson will be responsible for developing and co-ordinating a “global creative vision” for Nike’s global apparel image, and work alongside marketing, advertising and retail teams. In his […]
Partners BDDH is tipped to pick up the creative account for high street clothing retailer Monsoon after a two-way pitch against Archibald Ingall Stretton. The agency will handle the fashion retailer’s first above-the-line advertising campaign for three years. It is understood that the brief, worth over £1m, is to look at ways of revamping Monsoon’s […]
While agreeing with much of what Andrew Finan had to say about Jesus Christ being a very effective marketer and communicator (MW last week), I disagree with his criticism of our 1999 “Che Guevara” campaign. It was not “dangerous, in that it equated a person whom some see as a terrorist with Christian values”. We […]
Seven Seas, the health supplements company, has promoted its UK marketing director, Tom Hardman, to the global role of international marketing director. He will continue to head marketing in the UK. Hardman’s new appointment is understood to be part of a wider restructure at Seven Seas. Earlier this month, the company announced it is to […]
As congregations diminish, the Christian churches are being forced to take more radical measures to market their message. Branwell Johnson reports.
The BBC has promoted Radio Five Live marketing manager Steve Conway to the position of new media marketing and communications chief. This is the first appointment within a BBC marketing department that unites the marketing, publicity and research functions in one role. Conway will be responsible for BBC.co.uk, the BBC’s interactive television initiatives, and its […]
Kitchen company Moben has been castigated by the ASA after it was accused of pretending to be German. Is this fair, and does it open the way to a new kind of advertising? asks John Shannon
Point of purchase marketing has long been known to work, but marketers have found it difficult to quantify the effect it has on sales. New technology is now making this possible, says Richard West