Aidan Day has been promoted from his role of senior vice-president operations to managing director of the UK arm of Octagon Marketing, one of the four divisions of global sports and entertainment agency Octagon.
Day has been caretaking the managing director’s role since his predecessor, Tom Bury, fell ill last year. Day says that no decision has been made whether to fill the senior vice-president position created by his promotion.
Before joining the sports marketing agency, Day was the owner and managing director of UK event organiser and sponsorship consultancy Davies Day, which was bought by Octagon in 1999.
He says: “My job will be to secure as much business in terms of contracts as I can into next year.”
Day adds that one of his tasks will be to continue to develop and broaden Octagon’s entertainment portfolio.
Octagon UK’s latest project is to secure a title sponsor for the solo around the world yacht race – Around Alone – owned by ocean racing events company Clipper Ventures. Previous deals have included setting up rugby’s European Heineken Cup and the Stella Artois Tennis Tournament.
Octagon was formed in 1997 and is part of the Interpublic Group. Its four operating groups worldwide are Octagon Athlete Representation, Octagon Marketing, Octagon CSI and Octagon Motorsports.