Brochure makes Diary somersault

Spare a thought for the Diary’s editorial assistant, who had the bejeesus scared out of her this week by direct marketing agency Somersault.

The hapless company sent a brochure with a spring-loaded butterfly inside, which flew out when the brochure was opened.

Bearing in mind that for the past few weeks the threat of anthrax poisoning by post has been hovering over us, it wasn’t the most sensible of moves.

“All direct marketing is not the same,” says the company inside the brochure. Indeed, most direct marketing doesn’t put you in a coma through shock.

Most agencies are also worried about the threat of anthrax in the post, as it will difficult to tell the difference between the poison and the parcels of white powder that are normally sent special delivery.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here