Ogilvy & Mather creates global campaign

Ogilvy & Mather has created an advertising campaign to promote BP’s cleaner fuels. The global campaign breaks this week and coincides with BP’s re-signing initiative, replacing its old ‘shield’ mark with the new Helios ‘sunflower’ logo.

Ogilvy & Mather has created an advertising campaign to promote BP’s cleaner fuels. The global campaign breaks this week and coincides with BP’s re-signing initiative, replacing its old ‘shield’ mark with the new Helios ‘sunflower’ logo. The Helios image will appear on store canopies, fuel pumps and retail pole signs. The TV ads in the UK will run in Scotland, the North-west and the Midlands until December, and will be supported by regional radio and PR. The aim of the ads is to demonstrate BP’s efforts to make its fuels more environmentally friendly. The Helios mark was unveiled in August 2000, when BP repositioned itself as ‘Beyond Petroleum’ in an attempt to establish its green credentials and demonstrate a broader consumer offering.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here