Remington promotes top UK marketer

Electrical appliance company Remington has promoted UK marketing director Peta Thorniley to the new position of European marketing director.

The promotion follows a global shake-up at the company this summer which resulted in the departure of executive vice-president, international, Wilan van den Berg.

Thorniley’s responsibilities will encompass UK marketing.

Remington’s international operations were previously based in the UK and headed by van den Berg. The restructure involved splitting the international division into three units – the UK, Europe and Australia – and left van den Berg without a clear role; he resigned without a job to go to (MW July 26).

The company recently appointed its first European vice-president for marketing, Steve Markwell, from a US-based clothing manufacturer Warnaco (MW August 2).

Remington is planning to launch two products later this year: the Microscreen 3TCT, a shaver for men that will mark its entry into the premium-priced shaving products sector; and Micro Super Smooth – a set of steam curlers and hair straighteners.

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