Month: October 2001

New powder format from Unilever/P&G

Marketing Week

UK detergent manufacturers are planning yet another product “revolution”, with the launch of new “tea bag” style soap powder – loose detergent powder in a dissolvable sachet. Both Procter & Gamble and Unilever are understood to be considering launching versions of the product early next year. According to a household goods buyer: “For consumers, the […]

Price cuts are nothing but a flight of fancy

Marketing Week

I was a little shocked to read John Cristal’s letter (MW October 11) about the lack of initiatives from the major carriers to entice passengers back on board. I work for a major carrier (I am not providing the name – I speak purely from many years of experience in the industry) and I can […]

Catalyst wins £2m Save the Children work

Marketing Week

Save the Children is poised to appoint Catalyst to handle its £2m advertising account following a three-way pitch. The agency is understood to have beaten off competition from Mother and Burkitt DDB in the final stages to win the account, although as many as ten agencies were considered in the early stages of the review. […]

Chorion seeks manager to expand children’s brands

Marketing Week

Chorion, the leisure and entertainment group, is searching for a head of children’s brands to develop its portfolio of kids’ characters, which includes Noddy and The Famous Five. The post has been created to maximise the opportunities for the company’s existing children’s properties in publishing, TV, film, promotions and merchandise as well as developing any […]

Cadbury hands Butterkist brand to Monkhill

Marketing Week

Cadbury Schweppes division Monkhill Confectionery is to take over sales and marketing of Butterkist popcorn and appoint a marketing chief to oversee the brand. Butterkist, which is associated with cinema-going, is distributed by Monkhill’s larger sister company Cadbury Trebor Bassett (CTB), but this is due to switch to Monkhill in January. Monkhill managing director Graham […]

Celebrity stuffed animal makes a monkey out of magazine interviews

Marketing Week

ITV Digital’s Monkey is becoming something of a celebrity. In a case of life imitating art, he is this week being interviewed by national magazines. “He’s become high profile,” says a spokesman for the Monkey, which was created by ad agency Mother. “Journalists can ask him anything they want. He can even do CD reviews […]

It’s all in the giving

Marketing Week

With budgets tight and confidence low, many companies are looking again at Christmas incentives for staff. From diaries to vouchers, the big question is how to give staff morale a much-needed boost without emptying the corporate piggy bank

Cinema Marketing Agency hires first head of marketing

Marketing Week

The recently created Cinema Marketing Agency (CMA) has named Diana Berman as its first marketing and development director. Berman was chosen from more than 200 applicants. She joins from production company Tribute Entertainment, where she was a broadcast consultant. She has held several marketing posts in Australia, including director of marketing at the Australian Film […]

Paramount Comedy Channel moves £2m ad work from TBWA to Farm

Marketing Week

The Paramount Comedy Channel, which produces Frasier and Sabrina, The Teenage Witch, has switched its £2m advertising account from TBWA/London to Farm. The channel is reviewing its media planning and buying account, which for the past four years has been handled by BLM Media. Paramount marketing director Chris Hancock is understood to be handling the […]

Drawing the line

Marketing Week

Well-constructed promotions work to drive increased sales, but all too often are not considered worthy of huge budgets. Brands and agencies need to review their lukewarm attitude to advertising support for promotions

Paramount Comedy Channel moves £2m ad work from TBWA to Farm

Marketing Week

The Paramount Comedy Channel, which produces Frasier and Sabrina, The Teenage Witch, has switched its £2m advertising account from TBWA/London to Farm. The channel is reviewing its media planning and buying account, which for the past four years has been handled by BLM Media. Paramount marketing director Chris Hancock is understood to be handling the […]

Genie names Tiscali boss as UK marketing director

Marketing Week

BT mobile Internet business Genie UK has appointed Nicky Stannett as UK marketing director. Stannett joins from Tiscali UK, formerly World Online, where she was head of marketing. One of her main tasks will be to oversee the rebranding next year of Genie to O2. BT’s mobile business, which is now called mmO2, will next […]