EUROPE: The technological way of life
Marketing WeekScandinavians are the most enthusiastic nation to embrace technological advances, readily incorporating digital devices into their everyday cultures
Scandinavians are the most enthusiastic nation to embrace technological advances, readily incorporating digital devices into their everyday cultures
If you didn’t read past the headline of Robert Dwek’s article “Retailers can’t profit from iTV” (MW September 20), you would have been left in no doubt that t-retail (or t-commerce) has been a huge failure. If you did read the article you would probably be left with the same impression. But the truth about […]
The business of relaunching ‘classics’ from a bygone era is a risky one. While there are brands which are genuinely cloaked in the rose-tinted hue of ‘the good old days’, others reek of the naff. Can the latest round of revivals, such as Revlo
The pitch is as integral and time-honoured a part of the ad business as the commission system. Many would suggest the similarity doesn’t end there: both are also hopelessly outdated. The failings of the pitch ‘process’ – and the antique etiquette which surrounds it – were thrown into sharp relief last week, when M&C Saatchi […]
BBC Worldwide has axed celebrity title Star a year after its launch, following a decline in sales. The last issue of the fortnightly magazine, aimed at teenagers, will be available on October 23. BBC Worldwide claims it is preparing to launch another teen title to replace Star. Star, which was launched on October 18 last […]
Amazon.co.uk and Virgin Wines have linked up to launch a co-branded wine store through Amazon’s website. The two companies have signed a “trusted partner” strategic agreement, giving Amazon.co.uk’s 3 million customers access to Virgin Wines’ online wine shopping service. The Wine Store will feature Virgin’s “Wine Wizard” search tool, as well as customer and expert […]
It should be no surprise that the attacks on the US were used by a spin doctor as cover to release bad news, but don’t bees sting and skunks smell? asks Iain Murray
Heineken is launching two of its European draught beer brands in the UK this month as part of a move to capitalise on the rapidly growing “special beer” sector. Affligem Blonde and Wieckse Witte will go on sale in up to 40 London pubs and bars at the end of this month. The brands will […]
Davies Little Cowley Fiddes (DLCF) has picked up the £1m advertising account for Keycamp Holidays. The agency replaces incumbent Summerfield Wilmot Keene & Partners with immediate effect and will handle all aboveand below-the-line work. Keycamp is a camping and mobile home operator offering self-drive holidays to Europe. The pitch was overseen by the AAR. Keycamp […]
Coca-Cola is to compete with GlaxoSmithKline’s Lucozade Sport drink in the European market, with the relaunch of its Powerade sports drink. The company has appointed Wieden & Kennedy (W&K) Amsterdam to create the advertising for the launch. Although Powerade has been on sale in the UK since April, it will be repackaged and allocated an […]
Restructured Prudential drafts in Roger Ramsden, who was responsible for Safeway’s rebranding
Alliance & Leicester has launched Smartermotoring.com, a “one-stop-shop” website for motorists, covering all aspects of buying or selling a car.
Bartle Bogle Hegarty (BBH) has retained the £3m Gordon’s Gin creative account. Guinness UDV had called a review of the business just over a year after appointing the agency.
Every marketer has to start somewhere and at Chrysalis’s Galaxy 105 they make sure it’s firmly at the bottom. Its marketing assistant Jimmy Endicott was roped into dressing as a John Prescott lookalike to promote the Yorkshire station’s fourth birthday promotion. The Diary can only presume that fourth birthdays are some sort of landmark in […]
The 2002 World Cup will be held in the Far East, with live games in the UK’s morning. Amanda Wilkinson investigates the implications for advertisers