FIDE chooses Octagon for World Chess brief

Octagon UK has been chosen by the Fédération Internationale des Échecs (FIDE) – the World Chess Federation – to handle marketing and secure commercial partners for the 2003/04 Chess World Championships.

Octagon UK has been chosen by the Fédération Internationale des Échecs (FIDE) – the World Chess Federation – to handle marketing and secure commercial partners for the 2003/04 Chess World Championships.

The appointment follows FIDE’s selection of London to host the championships, which start in late November 2003 and end in January 2004. Earlier this year FIDE decided to establish the World Chess Championships as a biennial rather than annual event.

The tournament will see 32 top players compete, with a championship prize fund of $3.5m (£2.4m). FIDE is finalising negotiations for the location of the championship and will announce details shortly.

FIDE president Kirsan Ilyumzhinov says: “We are confident that the city will stage an outstanding event for participants and spectators alike.”

Earlier this year rival organiser the Brain Games Network, postponed its tournament in Bahrain which was due to be held in October. It had been in negotiations for a $5m (£3.4m) sponsor of the event, which will be held in January (MW September 20).

Brains in Bahrain is expected to feature world chess champion Vladimir Kramnik taking on Deep Fritz, a computer chess program.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here