Thistle Hotels picks BlowUP for three-year hoarding deal

Thistle Hotels has signed a three-year deal with giant poster contractor BlowUP Media to build and sell large advertising hoardings at all of its 56 UK properties.

The European poster company was set up in the UK last year and already has a contract to erect giant posters at most NCP car parks.

This latest deal is the third of its kind in the outdoor ad sector. BlowUP’s UK rival, MegaProfile, signed a deal with high-street retailer Littlewoods last month.

BlowUP says it will conduct research to see which of Thistle’s properties have prime locations.

BlowUP managing director Mark Bracey says: “This gives us a wonderful opportunity to expand our business across the UK.”

Leeds-based Thistle has 23 hotels in London, making it one of the biggest hoteliers in the capital. These properties, which include one next to Tower Bridge on the Thames, account for 65 per cent of sales.

Thistle’s four-star hotels target both business and leisure travellers.

Since last year the company has been introducing health spas and clubs at five locations, under the Otium Health & Leisure Club brand.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here