HHCL must revive brand or lose £5m Tango brief
Marketing WeekHHCL & Partners (HHCL) looks set to lose its grip on Britvic Soft Drinks’ £5m Tango business, which it has held for nearly ten years.
HHCL & Partners (HHCL) looks set to lose its grip on Britvic Soft Drinks’ £5m Tango business, which it has held for nearly ten years.
Procter & Gamble (P&G) and Unilever are planning to halt all advertising and marketing support for their dry washing detergent brands till April 2002, following a change in their product formulations.
The National Magazine Company (NatMags) has teamed up with Northern & Shell to give OK! away free with the January issue of its Company title, in an effort to support its sagging circulation.
The DTLR announced last week that it was bypassing COI and creating its own agency roster. Can it expect to wield the same media buying clout with its £20m as COI does with a budget of nearly £200m?
Channel 5 has appointed MTV’s David Pullan as director of marketing and communications in place of Jim Hytner, who left in September for ITV to become marketing and commercial director. Pullan, who is vice-president for marketing and digital channels at MTV Networks for UK and Ireland, joins Channel 5 in the new year. He will […]
Online retailer Amazon has recruited Gavin Wheeler, NTL’s former director of customer marketing, to be its first head of European customer relationship management. Wheeler will be responsible for CRM across France, Germany and the UK as part of the business’s plans to increase its standing in Europe. In June this year the company shifted its […]
Marketing Week will award the writer of the best letter of the month 1,000 buy and fly! points, equivalent to a return flight for two to Paris or similar European destination. Entrants must be over 18; no employees of Centaur or buy and fly! may take part; the editor’s decision as judge is final; there […]
Thanks to BlowUP Media’s regional development manager Harvey Glenn, the company is now famous across Equador. Harvey cycled over the Andes dressed in bespoke BlowUP corporate kit “just in case there were any media buyers lurking in the forest”. Yes, the recession has hit that hard. But there was a reason for it – his […]
After disciplining six Indian cricketers last week, referee Mike Denness was caught in a highly political row over who controls the world game
St Ivel marketing director Tony Lucas has been made redundant and is to leave the company at the end of the year, as part of cost-cuts by parent company Uniq. Lucas’s position has been scrapped and St Ivel managing director (commercial) Mike Hodgson will assume responsibility for marketing. Uniq’s cost-cutting is aimed at turning around […]
Jazz FM-owned record label Hed Kandi is to launch a branded clothing range next year. The label, which specialises in new and classic dance music, believes a clothes brand has worldwide potential because of the music’s popularity. The range would initially be sold in specialist clothing shops but could eventually appear in high street retailers. […]
Vodafone is reviewing its entire communications arrangements, including advertising, media, sponsorship and PR. It could lead to all disciplines being moved into one agency group. The decision comes as the telecoms giant prepares to operate as a global brand once rebranding across Europe has been completed. A spokeswoman says: “We are looking into how our […]
Congratulations to Osborne PR. After ten years it has managed to lure back one of its most prestigious clients – traffic cone manufacturer Europalite. This is a bit of a coup for the company, which now believes it will be “making headline news” as it did in its golden years. I’m sure we all have […]
Car rental company Holiday Autos has awarded its £2.5m advertising account to Inferno.
Warner Village Cinemas is launching a £2m marketing campaign to promote the opening of five multiplexes in the London area.