George Pitcher: The old-world economy lends a crutch to the new
Marketing WeekThe dot-com crash proved that e-commerce isn’t all it’s cracked up to be, but with the help of Unilever it might have a fighting chance in future, says George Pitcher
The dot-com crash proved that e-commerce isn’t all it’s cracked up to be, but with the help of Unilever it might have a fighting chance in future, says George Pitcher
BT Retail has promoted Grant Millar to the newly created role of head of media, as it merges its media strategy and buying functions into a single unit. The move comes as BT prepares to review its media buying and planning agency arrangements. A statutory review is due next year, but BT has the option […]
BBC Worldwide has linked up with the Seafish Authority to promote chef Rick Stein’s book Seafood on fishmongers’ bags. The tie-up was co-ordinated by BBC Worldwide’s agency, Flint, which has also created an ad to run in national newspaper weekend supplements from next week, featuring a fishmonger cleaning up his stall next to a ‘Soled […]
It is good news to see that the 1998 Data Protection Act is now fully in effect (MW November 1), but I am interested to find out the effect it may have on the data held by local councils through the electoral register. On a form recently sent to me by Camden Council, a printed […]
Abbott Mead Vickers.BBDO has taken top spot in the 13th Marketing Week Agency Reputations Survey, convincingly beating last year’s winner, BMP DDB, despite the latter’s excellent performance. In what has been a difficult year for agencies, thi
Advertising agencies that take a keen interest in how they are viewed by top clients (and what self-respecting agency does not?) should look closely at this year’s Reputations Survey. Not simply because there have been some important changes in the headline rankings, but because of what can be gleaned from the small print. First, the […]
Guinness UDV’s Smirnoff Ice is to sponsor free travel on London transport during New Year’s Eve. The deal, worth £300,000 was negotiated by Viacom Outdoor’s special projects team Impact, and gives Smirnoff Ice joint sponsorship of free travel alongside Transport for London and London Underground. Branding will appear on advertising sites across the city, including […]
Commercial radio’s success in increasing its share of advertising over the past decade is undoubtedly laudable. But could one be forgiven for suggesting that your leader and two-page article (MW November 15) went just a little over the top? If we bring the focus closer, we see radio’s advertising revenues declining by seven per cent […]
HHCL & Partners (HHCL) looks set to lose its grip on Britvic Soft Drinks’ £5m Tango business, which it has held for nearly ten years.
Procter & Gamble (P&G) and Unilever are planning to halt all advertising and marketing support for their dry washing detergent brands till April 2002, following a change in their product formulations.
A German anthropologist has found that gentlemen marry blondes, but brunettes have more fun. TV producers should be made aware of this fact, says Iain Murray
One 2 One is expected to make more than 20 marketing staff redundant in a major restructure. The network operator, which is owned by Deutsche Telekom, aims to shed a total of 900 jobs across its business. About 500 of these losses will be compulsory or voluntary redundancies, with the remainder coming from natural attrition. […]
Plans for a Europe-wide ban on tobacco advertising suffered a setback this week after the European Parliament’s legal affairs committee questioned the legal basis for the proposed directive. Committee members argued that the directive does not fall under the remit of the Parliament because it concerns public health rather than European harmonisation. The legal basis […]
Marks & Spencer (M&S) has appointed former Safeway marketer Helen Buck as head of marketing for its food business unit, in a move that could lead to an advertising review of the retailer’s food division.
Wrigley is to review its £20m media business, held by CIA, following WPP’s takeover of Tempus.