TDA wins £5m Golf England DM account
Marketing WeekGolf England, the AA-owned golf membership scheme, has appointed TDA to its £5m direct marketing account without a pitch.
Golf England, the AA-owned golf membership scheme, has appointed TDA to its £5m direct marketing account without a pitch.
The Department for Transport, Local Government and the Regions (DTLR) has appointed former BBC correspondent Martin Sixsmith as its director of communications. News of Sixsmith’s appointment comes a week after the DTLR announced it is drawing up its own roster of creative and media agencies, independent of COI Communications (MW October 22). The review is […]
Is Reckitt Benckiser’s consolidation of its Dettox cleaning products into the Dettol disinfectant brand a good idea, or just confusing?
Allied Domecq Spirits & Wine has appointed its acting UK marketing director Richard Hayes as managing director of the company’s culinary alcohol subsidiary Thomas Lowndes.
Cosmopolitan & Yardley Cosmetics has promoted Marion Ryan, its US-based marketing manager for global prestige brands, to be its first UK marketing head.
Sainsbury’s is launching a range of own-label fair-trade products to compete with branded ranges such as Oxfam and Cafédirect. The range, which goes on sale in 383 Sainsbury’s stores this week, will include coffee, tea, chocolate and drinking chocolate, all of which will be introduced by March next year. It has been developed in collaboration […]
Following Phillip Morris’s decision to change its name to Altria to distance itself from its tobacco heritage, British American Tobacco announced yesterday that it is to be renamed British American Definitely Not Just Tobacco (BADJNT) – not. “We don’t want to be pigeon-holed as a tobacco company, even though we are,” says a spokesman for […]
Disneyland Paris’ new theme park Walt Disney Studios is to sponsor ITV’s programming on New Year’s Eve and January 1, 2002. Holding company Euro Disney is to open a second theme park at the Disneyland Paris resort in March next year, at which point it will rename the destination Disneyland Resort Paris. The Walt Disney […]
Congratulations to Osborne PR. After ten years it has managed to lure back one of its most prestigious clients – traffic cone manufacturer Europalite. This is a bit of a coup for the company, which now believes it will be “making headline news” as it did in its golden years. I’m sure we all have […]
With European advertising bodies pulling in different directions, what is needed is a clear industry voice. The appointment of Eaca President Bernd Michael may provide this.
Royal Bank of Scotland has appointed Wieden & Kennedy to the multi-million pound RBS Advanta credit card account.
The cautious optimism of last year is nowhere to be seen in the latest CIM survey. Sales forecasts and marketers’ confidence are the lowest on record
The business-to-business publishing sector likes to play up its advantages in hard times, but effective operators are a good bet at any time
P&G is planning a £9m relaunch of its Pantene haircare range, in a bid to fight off the threat emerging from Unilever’s £35m-plus investment in a new Dove haircare range. Branded a “knee-jerk” reaction by industry insiders, P&G plans to run the advertising onslaught early next year to coincide with the Dove haircare launch in […]
Cadbury will roll out its Dream white chocolate bar into Europe with £6m UK launch in the new year