The National Maritime Museum in Greenwich is reviewing its advertising business, held by Roose & Partners. The agency has had the business since May 1998, when it beat two undisclosed agencies to win a £750,000 project to help relaunch the museum. The relaunch followed the award of a £20m lottery grant to the institution. The […]
The judging panels of the IPA Effectiveness Awards include experts in econometrics, brand valuation, market research and advertising, together with senior clients. Last year, these included Sainsbury’s chairman, Prudential group chief executive, Vodafone md, Financial Times md, and Heinz general manager. Brierley’s suggestion is insulting to them. He should withdraw it. Tim Broadbent, Executive planning […]
Marketing Week will award the writer of the best letter of the month 1,000 buy and fly! points, equivalent to a return flight for two to Paris or similar European destination. Entrants must be over 18; no employees of Centaur or buy and fly! may take part; the editor’s decision as judge is final; there […]
Toyota has struck a multi-million pound deal with Granada Enterprises to take key spots in ad breaks on New Year’s Day in a move to up-weight its advertising on ITV1 in preparation for the launch of the new-look, ninth-generation Corolla. The car company is launching its new Corolla – the world’s best-selling car – on […]
The Internet industry is dead, long live the Internet. That seems to be the message of 2001. Enormous doom and gloom concerning certain high-profile names, but an underlying sense of progress. In 2000’s frothy environment, the medium was the message – the in-crowd “got it” and the “dinosaurs” didn’t. How silly and antiquated that seems […]
Camelot commercial director Phil Smith, appointed last week, will review the agency arrangements of the lottery operator when he joins the company next year. Smith, who is the former vice-president of strategy and development for Kraft Europe, says he will assess all of Camelot’s agency arrangements when he takes up his post in January before […]
McDonald’s head of marketing Frank Stanton is leaving his role to become a franchisee for the chain. A spokeswoman says Stanton is returning to South Wales, where he started his 18-year career with the fast-food giant, to run two restaurants. She says that Stanton was seconded to the position of head of marketing from the […]
Fairtrade company Cafédirect is rebranding its instant coffee as 5065, as part of a move to target younger coffee drinkers.
One of the most vexing tasks to be lumbered with is the unrewarding trawl through a pile of mail addressed to predecessors. When so much direct mail is spurious, duplicated or both, why does anyone bother?
The only way to answer Sean Brierley’s question (MW December 6) is to consider whether advertising can help during a recession. The answer for many advertisers is “yes”. Of course, not all sectors face similar problems and this time around the conventional harbingers of recession – consumer expenditure and unemployment – are less prevalent. The […]
New boss Mark Thompson faces the double challenge of reviving Channel 4’s public service raison d’être and its commercial fortunes, writes Torin Douglas
Bryant Homes has appointed Sledge to handle its £2m creative advertising account.
The Automobile Association (AA) is to drop its “4th Emergency Service” brand positioning, following its appointment of M&C Saatchi to handle its &£10m advertising business. The pitch, overseen by the Haystack Group, was between Ogilvy & Mather, Lowe Lintas, TWBA/London and M&C Saatchi. The incumbent, HHCL & Partners, declined to repitch. At the same time, […]
E-volve summarises the online trends of 2001 – the year hype gave way to real progress
So-called ‘researchers’ have provided some curious insights into society, says Iain Murray. But what about the effects of their own, infuriating presence?