NTL marketers face axe in further 2,000 jobs cull
NTL is understood to be planning to downsize the central marketing team of its consumer division and to give greater responsibility to its regional units.
The decision is part of a restructure of the debt-laden cable company that will result in a further 2,000 job losses.
NTL, which is &£12bn in debt, has already announced that it is to reduce its headcount from 17,000 at the end of September to 15,000 by the end of next year. But yesterday (Tuesday) NTL chief executive Stephen Carter unveiled a further series of cost-cutting initiatives that will result in a further 2,000 job losses reducing headcount to 13,000.
The bulk of the job losses are expected to come in marketing, sales and back-office services. The number of installation engineers is also likely to be cut.
NTL group marketing director Mike Hounsell is reviewing the company’s marketing structure and it is expected that cuts will be made in the central marketing team. There are about 50 marketers working in the central consumer division, NTL Home.
Greater responsibility for marketing is likely to be devolved to the regional businesses, which have about four marketers each.
The aim is to concentrate on selling additional products to existing customers rather than building further brand awareness.
An NTL spokeswoman says that the company is not pulling out of its sponsorship obligations and agency arrangements are not being reviewed.
