2001 News Highlights
Highlights of the year
January: CNET introduces new ad formats; Visa extends brand online via animated logo and ‘unique’ sound…
February: Ford runs ‘first TV style’ Web ads, on Sportal.com; Schweppes unveils pan-European website; Mr Kipling gets his own website…
March: Games site Freeloader announces closure (later saved by new owner); Boots and Granada launch Wellbeing; Securicor introduces SafeDoor…
April: Lloyds TSB and Cadbury’s Time Out trial iTV; Industry Standard closes; Freeserve joins instant messaging bandwagon…
May: Levis launches multi-lingual European website; Persil supports new Tablets with iTV campaign; McVities’ Hobnobs tries online ads…
June: Hovis supports rebranding with microsite; Homebase signs affiliate deal…
July: The Times and Sunday Times introduce paid-for content; bar chain Yates’s installs plasma screens for advertisers…
August: MSN announces Advantage Marketing programme; Cadbury, HMV, Oddbins and Superdrug begin mobile marketing campaigns…
September: CIM unveils Connectedinmarketing.com; IAB targets online fraud. Web agency Deepend goes under. Tetley tries e-coupons…
October: John Lewis becomes an e-tailer; Google sets up UK office; Beenz bought by Carlson Marketing; Nescafé Original promoted via microsite…
November: Microsoft Windows XP unveiled; LandRover tries its first online launch campaign; Greenfingers merges with ThinkNatural…
December: Vodafone offers Net access for PDAs and laptops; Excite@Home goes bust.
