Nestlé Original campaign to launch

Nestlé launches its &£9.5m campaign for instant coffee flagship brand Nescafé Original in January.

The 60and 40-second television ads, by McCann-Erickson, continue the drive to attract younger consumers to the instant coffee market and target the 16to 24-year-old age group.

They feature an afro-haired coffee drinker called Charles who has the inspiration to give his Ford Cortina a similar hairstyle.

The accompanying soundtrack is the Tone Loc hit Funky Cold Medina re-worked as ‘Hairy Ford Cortina’.

The ad features Nestlé’s recently introduced global advertising strapline ‘One thing leads to another’ (MW July 12). The campaign breaks on January 14.