Channel 4 is looking for a sponsor for its new drama. The sponsor will be expected to pay up to &£2.2m for a one-year deal. The existing sponsorship is held by Renault and is due to expire at the end of January. Channel 4 head of sponsorship David Charlesworth says: “Renault hasn’t said it wants […]
ITV’s advertising revenue for January 2002 is expected to plunge by between 12 and 15 per cent compared with the same month this year, according to industry experts. This is a setback compared to December’s figures, which, at about £125m, show ITV’s ad revenue to be down only eight per cent on last December. The […]
Nestlé launches its £9.5m campaign for instant coffee flagship brand Nescafé Original in January.
ITV’s advertising revenue for January 2002 is expected to plunge by between 12 and 15 per cent compared with the same month this year, according to industry experts. This is a setback compared to December’s figures, which, at about £125m, show ITV’s ad revenue to be down only eight per cent on last December. The […]
After paying £95m for the exclusive Harry Potter tie-up, Coke has knocked five points off its UK market share. Critics say the deal was flawed, but it signals deeper holes in Coke’s ‘local/global’ strategy.
Premier Foods International is reviewing its £3.5m Typhoo Tea advertising business for the third time in two years.
I’m sure Sean Brierley succeeded in his intention to wind up both the IPA and ad industry, but did he bring light? Apparently neither the Barwise book nor the IPA Effectiveness Awards “stand up to close scrutiny”. By those standards, his claim that there is no technique for measuring advertising effectiveness does not stand up […]
’Downturn’, ’slowdown’ and ’correction’ have been applied to the conditions in a year in which marketing has been overshadowed by larger events. Marketing Week reporters look at what went on in 2K1
The National Maritime Museum in Greenwich is reviewing its advertising business, held by Roose & Partners. The agency has had the business since May 1998, when it beat two undisclosed agencies to win a £750,000 project to help relaunch the museum. The relaunch followed the award of a £20m lottery grant to the institution. The […]
Outdoor advertising company JC Decaux has been accused of buying a stake in a rival company to prevent it from bidding for one of JC Decaux’s largest street furniture contracts. Last week JC Decaux announced it had bought an 11.1 per cent stake in German-based Wall AG. JC Decaux chairman and co-chief executive Jean-Francois Decaux […]
Has the old boy finally lost his touch? It takes no more than a glimpse at the record to see this hasn’t been a vintage year for Rupert Murdoch. Most irking by far was the failed bid for Hughes’ DirecTV business. Bad enough that the strategic deal of the decade – which would have transformed […]
Carlsberg-Tetley (C-T) has promoted head of marketing and take-home sales Doug Clydesdale to the newly created role of managing director for brands and sales. Clydesdale will take on responsibility for all marketing activities and the sales divisions of both the onand off-trade businesses. The restructure follows the early retirement of Bernie Ray, managing director of […]
McDonald’s head of marketing Frank Stanton is leaving his role to become a franchisee for the chain. A spokeswoman says Stanton is returning to South Wales, where he started his 18-year career with the fast-food giant, to run two restaurants. She says that Stanton was seconded to the position of head of marketing from the […]
Camelot commercial director Phil Smith, appointed last week, will review the agency arrangements of the lottery operator when he joins the company next year. Smith, who is the former vice-president of strategy and development for Kraft Europe, says he will assess all of Camelot’s agency arrangements when he takes up his post in January before […]
The Internet industry is dead, long live the Internet. That seems to be the message of 2001. Enormous doom and gloom concerning certain high-profile names, but an underlying sense of progress. In 2000’s frothy environment, the medium was the message – the in-crowd “got it” and the “dinosaurs” didn’t. How silly and antiquated that seems […]