Marketing Week will award the writer of the best letter of the month 1,000 buy and fly! points, equivalent to a return flight for two to Paris or similar European destination. Entrants must be over 18; no employees of Centaur or buy and fly! may take part; the editor’s decision as judge is final; there […]
The judging panels of the IPA Effectiveness Awards include experts in econometrics, brand valuation, market research and advertising, together with senior clients. Last year, these included Sainsbury’s chairman, Prudential group chief executive, Vodafone md, Financial Times md, and Heinz general manager. Brierley’s suggestion is insulting to them. He should withdraw it. Tim Broadbent, Executive planning […]
Walkers is set to launch a football-themed snack to capitalise on next year’s FIFA World Cup. The product, which will be called Walkers Footballs, is a bacon-flavoured puff similar to Golden Wonder’s Wotsits. The launch will be backed by an ad spend of about £2m, including television advertising created by Abbott Mead Vickers.BBDO. For every […]
William Grant & Sons has pulled the £2.5m UK creative advertising account for its Glenfiddich whisky brand out of BMP DDB and handing the business back to McCann-Erickson (McCann).
Dentsu investors face a tough first year – not only does the company forecast financial haemorrhaging for its new HQ, it’s also likely to suffer from the weak domestic economy, says David Kilburn
Wooing back advertisers who have cottoned on to the value of combined radio and poster campaigns poses a huge challenge for ITV
Contrary to popular opinion, the decision makers of the IT world aren’t Blofeld-style megalomaniacs bent on world domination, but real people, says George Pitcher
Brighton in February is not everyone’s dream destination, but visitors to BBC Showcase don’t come for the weather. By Ian Whiteling
Nestlé Rowntree is to challenge Cadbury in the white chocolate market next year with the launch of a white chocolate version of Kit Kat Chunky.
England team football players Joe Cole and Teddy Sheringham are to star in TV trailers promoting the BBC’s live coverage of this season’s FA Cup. BBC Sport’s FA Cup campaign breaks on December 18 with two TV ads. One shows West Ham United’s Cole appearing in a scene in EastEnders alongside Adam Woodyat, who plays […]
Guardian Newspapers (GN) has appointed Brann Agency UK and Claydon Heeley Jones Mason (CHJM) to handle its &£5m direct marketing and sales promotion business. Brann already handles direct marketing for The Guardian Weekly and will now take on the activity across GN, which includes The Guardian, the Observer, Guardian Unlimited, The Guardian Weekly and Money […]
Marketing Week will award the writer of the best letter of the month 1,000 buy and fly! points, equivalent to a return flight for two to Paris or similar European destination. Entrants must be over 18; no employees of Centaur or buy and fly! may take part; the editor’s decision as judge is final; there […]
Faulds Advertising is planning an aggressive assault on the advertising and communications markets north and south of the Scottish border, following a management buy-out. The move follows the sale of Edinburgh-based Faulds Group, by founder Jim Faulds, in a multi-million pound deal with 12 managers, which was finalised last Friday. As part of the deal, […]
Axa UK has appointed John Bines, Royal & SunAlliance head of creditor and cashplans, as its first group marketing and services director, in a move that could trigger a review of the group’s £27m advertising business.
It’s all very well for exhibition organisers to trumpet attendance figures, or show off lists of companies which will be present, but exhibitors are only interested in the decision-makers. By Steve Hemsley