Digest
Danone Water’s Evian brand is being promoted in a ‘Detox’ campaign this month, including a promotional week in the Daily Express beginning on January 12.
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Brands are losing out on £774bn by failing to bridge the ‘self-esteem gap’
By promoting gender balanced marketing and understanding the importance of self-esteem plays in female empowerment brands could tap into £774bn of value, according to new research.
McDonald’s and Burger King ads banned as ASA cracks down on junk food ad placements
However, Kellogg’s and Subway escaped bans because neither of their products were considered to be high in fat, sugar or salt.
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Marketers agree they should bear responsibility for the customer journey within their organisations, but they still have work to do to ensure that ownership is joined up with business results.
Colin Lewis: Think Black Friday is big? It’s nothing compared to China’s Singles’ Day
Black Friday may seem like a big event in the UK retail calendar but it cannot compete with the sheer scale of Alibaba’s Singles’ Day, which racked up more than £24bn in sales this year and is rapidly becoming a key strategic plank of brands’ plans.
