Digest
Danone Water’s Evian brand is being promoted in a ‘Detox’ campaign this month, including a promotional week in the Daily Express beginning on January 12.
Hide CommentsStart the discussion
-
Post a comment
One digital innovator on his rise to CMO
Story of my CV: Having worked at Apple, Expedia and Skype at pivotal times for each brand, John Veichmanis has been at the forefront of digital innovation throughout his career, something which he has taken to his current role as CMO of luxury marketplace Farfetch.
The man behind the Marketoonist on bringing marketers’ bugbears to life
Ahead of the Marketoonist’s 15th anniversary and his appearance at the Festival of Marketing, we ask Tom Fishburne how his illustrations have documented marketing’s evolution.
How affiliate marketing uses data to drive decisions
Sponsored content
With the affiliate marketing industry worth £1.3bn and forecast to grow, it continues to adopt new technologies and ways of working to meet the needs of brands.
International round-up: US TV giants cut ads & the trial aimed at reducing ad fraud
Plus why the Australian ad watchdog says it won’t consider complaints for ads about legalising same-sex marriage and Nielsen adds Facebook, YouTube and Hulu views to its digital ratings.
