Digest
Danone Water’s Evian brand is being promoted in a ‘Detox’ campaign this month, including a promotional week in the Daily Express beginning on January 12.
Hide CommentsStart the discussion
-
Post a comment
Greenpeace, BT & influencer marketing: 5 things that mattered this week and why
Catch up with all this week’s major marketing news including a joint BT and EE marketing strategy, Greenpeace’s ‘Rang-tan’ campaign and the government investigation into influencer marketing.
How to convert consumers into connected home owners
Sponsored by YouGov
New research from YouGov shows that connected home devices still have barriers to overcome to convince consumers to buy.
How Spotify built its in-house creative team
When Spotify’s brand chief joined five years ago the plan wasn’t to build an in-house creative function; she now manages a team of 90 but still believes external perspectives are crucial.
More hands-on and faster-paced: Why young marketers are turning to sectors other than FMCG
Marketing Week Explores: With many young people thinking about their futures today as they collect their A-level results, we discuss the opportunities for any budding marketers looking to enter the industry and whether or not FMCG still offers the best learning ground.
