Digest
Liverpool Football Club is offering fans the chance to buy their own business cards featuring the club emblem and other images through LFC’s official website.
Hide CommentsStart the discussion
-
Post a comment
Brewers launch £9m campaign to help save ‘the local’
Britain’s Beer Alliance is shifting focus to promote the pub with its ‘Long Live the Local’ initiative, as projected beer duty increases spell trouble for the industry.
Connecting brand to business strategy is the next big step for B2B marketers
Sponsored by Omobono
More than ever, brand has a reciprocal relationship with business strategy. To achieve success, marketers must communicate and infuse business strategy within the organisation to inform the brand’s direction, says Omobono’s Philip Black.
Unilever CEO: Brands are stupid not to be forerunners on purpose
The FMCG giant’s Q2 results are down year on year but Polman says innovation, investing in premium business and direct to consumer are all factors in why the company is “on track”.
Dana Anderson on life after Mondelēz and why ‘rule-bound’ FMCG is changing
MediaLink chief transformation officer and former Mondelēz CMO, Dana Anderson, discusses the need to prioritise diversity of thought and the future of marketing.
