Premier Foods axes new chief in marketing rejig

Shake-up at Premier sparks replacement of marketing director Ivor Harrison and roster agency Fallon

Premier International Foods has parted company with group marketing director Ivor Harrison and roster agency Fallon in a shake-up of its management and marketing activities.

Former United Biscuits (UB) brand marketer Howard Beverage is replacing Harrison, who was appointed less than a year ago (MW February 8, 2001). The move follows the appointment of former UB managing director Robert Schofield to joint chief executive of Premier, alongside John Nichols. Marketer Carl Turner has also left the company. Premier would not confirm whether Harrison and Turner have jobs to go to, ahead of an official announcement due later this month.

Clemmow Hornby Inge, which won Premier’s &£3m Loyd Grossman sauces account last month, is replacing Fallon. The agency, which is rapidly gaining business, will handle advertising for the Typhoo and London Fruit & Herb tea brands, Smash instant mashed potato and the &£4.4m HP Canned Food account. Fallon is believed not to have repitched for the business.

Clemmow Hornby Inge will be the fourth agency to handle the &£3.5m Typhoo Tea account since 1999. During that time Delaney Lund Knox Warren, Mother and Fallon have all taken charge of the business.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here