Hooper Galton wins Covent Garden brief

The New Covent Garden Soup Company, owned by Daniels Chilled Foods, has awarded its creative advertising account to Hooper Galton, the agency started by three former Bartle Bogle Hegarty staff in 1999.

The review was handled by the AAR, and the final pitch is understood to have been between Doner Cardwell Hawkins and Hooper Galton. The incumbent, Banc, did not repitch.

The decision will not affect the company’s media account, handled by Optimedia.

The review, called in August last year, was put on hold following the departure of the company’s marketing director, Kate Raison, in October (MW October 25, 2001). Raison’s role has been taken by former Golden Wonder marketing chief Nigel Parrott, the new group marketing director of Daniels.

Parrott spent eight years with Golden Wonder before resigning last year to set up an Internet company called Treegifts.com. In 1996, Golden Wonder moved its account to BBH from Ogilvy & Mather.

It is understood that New Covent Garden is increasing its marketing spend this year. In 1998 it launched its first &£1m TV ad campaign, created by Banc, with the strapline “Fresh soup the way nature intended, from the New Covent Garden Soup Company”.

In the same year the soup company was bought by Daniels for &£22m.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here