Jazz FM is launching a winter version of its long-running ‘chameleon’ advertising campaign.
The six-sheet poster campaign shows the chameleon peering from a steamed-up window, with the strapline ‘Come into the cool’ finger-written into the condensation.
The campaign will run for six weeks in London from January 14 and eight weeks in the North-west from February 11.
A taxi advertising campaign will also run in the North-west. The ads were created by WARL Change Behaviour, formerly Willox Ambler Rodford Law.
Jazz FM head of marketing Nicola Young says the campaign ‘reinforces the brand’s values and positioning.’
The sunglasses-wearing chameleon has been used to advertise the station for five years.