Letter of the month winner
Congratulations to Richard Block of J Walter Thompson, who wins Letter of the Month for December for “Pump up the ads to get out of a slump” (MW December 13, 2001). Your prize is on its way.
Congratulations to Richard Block of J Walter Thompson, who wins Letter of the Month for December for “Pump up the ads to get out of a slump” (MW December 13, 2001). Your prize is on its way.
Halifax has launched its latest campaign, which sees the return of employee Howard Brown. Created by Delaney Lund Knox Warren, the campaign continues the pop-song theme which has run through the ads over the past 14 months. Brown this time does his own version of Shaggy’s Angel to promote current accounts. Brown has reached minor […]
Halifax has launched its latest campaign, which sees the return of employee Howard Brown. Created by Delaney Lund Knox Warren, the campaign continues the pop-song theme which has run through the ads over the past 14 months. Brown this time does his own version of Shaggy’s Angel to promote current accounts. Brown has reached minor […]
The Department of Health is looking for an agency to promote National Breastfeeding Awareness Week in May. The DoH is understood to be talking to agencies about the business. Last year’s campaign, which ran mainly in national tabloids, was created by Lion, which has since gone into receivership. The DoH confirmed it was looking for […]
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.