McDonald’s beefs up Euro role

McDonald’s has promoted its top marketer, John Hawkes, to a newly created European role, in a move that is likely to result in increased pan-European marketing activity.

Hawkes moves from the position of senior vice-president and chief marketing officer to European group marketing officer. A McDonald’s spokeswoman says the role is a “natural progression” for Hawkes, who was previously chairman of the company’s European marketing board.

Hawkes will be responsible for pan-European marketing initiatives, suggesting that McDonald’s is planning to increase the amount of pan-European advertising it does.

It traditionally creates individual campaigns for each market.

Financial controller Matthew Howe takes over Hawkes’ former role. Howe, who has been in the company since 1991, does not have a marketing background, but the spokeswoman says he has worked closely with the marketing department on special projects.

McDonald’s is still looking for a head of marketing after Frank Stanton left to become a franchisee for the chain. McDonald’s has not yet decided whether to replace him, but if it does, it is likely to be through internal promotion, as the company prefers to promote staff through the ranks (MW December 20, 2001).

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here