McDonald’s beefs up Euro role

McDonald’s has promoted its top marketer, John Hawkes, to a newly created European role, in a move that is likely to result in increased pan-European marketing activity.

Hawkes moves from the position of senior vice-president and chief marketing officer to European group marketing officer. A McDonald’s spokeswoman says the role is a “natural progression” for Hawkes, who was previously chairman of the company’s European marketing board.

Hawkes will be responsible for pan-European marketing initiatives, suggesting that McDonald’s is planning to increase the amount of pan-European advertising it does.

It traditionally creates individual campaigns for each market.

Financial controller Matthew Howe takes over Hawkes’ former role. Howe, who has been in the company since 1991, does not have a marketing background, but the spokeswoman says he has worked closely with the marketing department on special projects.

McDonald’s is still looking for a head of marketing after Frank Stanton left to become a franchisee for the chain. McDonald’s has not yet decided whether to replace him, but if it does, it is likely to be through internal promotion, as the company prefers to promote staff through the ranks (MW December 20, 2001).

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here