Telewest Broadband to abolish senior position

The post of customer marketing director at cable operator Telewest Broadband, held by Chris Pilling, is being reviewed following the completion of the company’s rebranding and a restructure of the marketing department.

Pilling, who is currently on paternity leave, is considering other posts within and outside the company.

It is thought that there will be no place for a customer marketing director in the new structure which has seen commercial director of television David Hobday move to the role of sales and marketing director (MW November 1, 2001). At the same time, Telewest and its regional subsidiaries were rebranded as Telewest Broadband in a bid to consolidate the business under one name and emphasise that it supplies broadband services.

A company insider says: “As Pilling has completed much of what he set out to do, he is taking time out to re-evaluate his position and is considering a number of options.”

Pilling, a former British Airways UK and Ireland general manager for marketing, joined Telewest in March 2000 as customer marketing director. He effectively replaced Hobday, who moved to the position of director of marketing for television.

Telewest has just launched a new advertising campaign, designed to reinforce its brand and to show customers its range of services, which include Blueyonder broadband Internet and its phone package, Talk Unlimited.

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