Whiteleys turns to Hooper Galton

Hooper Galton has picked up the £1m account for Whiteleys, the West London shopping centre.

The account was put up for review last year in an effort to revive the shopping centre and lure shoppers away from the West End (MW November 8). Incumbent agency Burkitt DDB did not repitch for the business.

The advertising review was handled by the AAR, but it is not known which other agencies pitched for the business.

In April last year, Whiteleys appointed its first direct marketing agency, Marketing Impact, to promote the centre’s 80 retail outlets.

In recent years Whiteleys has seen the opening of stores including Karen Millen and Jigsaw as it has tried to reinvent itself and target younger and more affluent customers. Whiteleys, based in Bayswater, faces competition not only from Oxford Street but also from out-of-town shopping centres such as Bluewater, which launched a TV advertising campaign through Bank Hoggins O’Shea/FCB earlier last year.

Meanwhile, Hooper Galton is also understood to have won the account for Discovery Foods, the food supplier from Mexico and the Americas.

The agency already handles advertising for the Soil Association and Norwegian outdoor clothing brand Helly Hanson, which was Hooper Galton’s first account win.

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