Granada Sport and Liverpool Football Club have announced the first broadband broadcast of a pay-per-view premiership football match via the Web. Manchester United versus Liverpool will be available to watch on-demand from midnight on January 22. It will be free to subscribers to the e-season ticket package offered by Liverpool’s official website, liverpoolfc.tv, while non-subscribers will have to pay &£2.99 per view.
ITV boss Carolyn McCall wants advertisers and viewers to see the UK’s largest commercial broadcaster in a new light – less cosy, more front foot, and ready to win those all-important ad dollars and eyeballs.
The retailer’s innovative campaign featuring 80 date-stamped ads helped boost brand perceptions, sales and awareness of its delivery services.
The Hoxton hotel group has just opened its first hotel in the US and has a rapid overseas expansion plan in the pipeline, which CMO and former Nike marketer Martina Luger says will be driven by culture.
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