The picture shows a group of Geordies. It is living proof that the “current economic downturn”, to coin a cliché, is not discouraging people from doing noteworthy, stupid and scandalous things.
Would “Man wears dress” have made the Diary this time last year? Not unless he had a damn good reason. And a peephole bra.
These people work for Statexcolourprint and they have won an award for the quality of their corporate brochure. So this is how they celebrate up North, then. Sadly, they are unlikely to win any awards for dress sense. By the way, Hyacinth Bucket wants the clothes back, boys.
It was the best brochure designed in the UK outside London, apparently. Which just goes to show, you can’t judge a book by its cover.