ITV Digital’s Monkey set for spin-off TV series

Al and Monkey, the stars of ITV Digital’s advertising campaign, are to get their own ITV show.

The series, to be screened later this year, is in production. It will consist of a number of vignettes rather than half-hour programmes.

The campaign’s creator, Mother, is not involved in the show’s production, but has advised the director on characterisation.

The programmes will feature British Comedy Awards winner Johnny Vegas – otherwise known as Al – and the voice of comedian Ben Miller – who is Monkey.

Monkey is animated by Hensons, the company created by the late Jim Henson.

Mark Waites, a founder of Mother, says a single is also in the pipeline after months of speculation and approaches by record companies.

He says: “During rehearsals [for the ads] it started looking more likely that Monkey would be picked up by the public. We knew there would be spin-offs.”

He adds: “Outside ITV Digital’s ads, he will still represent the brand.”

Despite the projects, Waites says Mother and ITV Digital want to continue the Al and Monkey ads.

They have been reluctant to over-expose Monkey, preferring to give toys of him away with ITV Digital subscriptions rather than selling them in shops.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here