MindShare scoops £30m Hutchison 3G business

Third-generation mobile phone licence holder Hutchison 3G has appointed MindShare as its media planner and buyer, following a pitch that included CDP Media, MediaCom and Manning Gottlieb Media (MGM). The account is believed to be worth about &£30m.

The move follows the appointment of TBWA/London last year as Hutchison’s ad agency. MGM was originally tipped to win the media account, as it is TBWA’s sister agency.

Hutchison 3G director of communications Lisa Tomkies says: “We believe MindShare has the right mixture of skill and experience for our needs in the next year.”

Hutchison 3G expects to launch a range of services, including videophones, video clips of football matches and music, stock market information and Internet access, later this year.

The company still lacks a permanent marketing director. Former orange marketer Lisa Gernon is variously described by a Hutchison spokesman as “acting marketing director” and a “marketing consultant”. He says there are “no plans” to formalise Gernon’s position or recruit anyone else for the role.

Hutchison recently signed a deal with the BBC, whereby the broadcaster will reformat its content for use on Hutchison’s 3G network. The company has also spent &£35m acquiring all mobile technology rights to Premier League football until July 2004.

Part-owned by Hong Kong-based Hutchison Whampoa, Japanese mobile phone giant NTT DoCoMo and Dutch telecoms company KPN, Hutchison 3G paid &£4.4bn for its 3G licence.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here