Swatch Group appoints head of UK marketing

The Swatch Group has promoted its marketing manager David Edwards to head of marketing for the Swatch brand in the UK.

Edwards replaces Hannah Moore as Swatch UK brand director. Moore was recently promoted to international retail development manager.

Edwards is the brand’s third marketing chief in less than a year. Last June, Quentin Higham left to join cosmetics company Coty (MW June 7, 2001). As marketing director of Coty Export, he is responsible for exports to Europe, Africa, the Middle East and Nordic countries.

Moore, formerly Swatch UK retail operations manager, succeeded Higham as head of marketing.

The Swatch group also markets Rado, Tissot, Omega and Calvin Klein watches.

Swatch and Rado are seeking global agencies to handle the brands separately. The company previously created work in house.

Swatch faces increasing competition from Gucci, Nike and Casio in the “affordable” watches market.

The Omega brand in the UK is handled by Partners BDDH.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here