American Airlines consolidates its $30m business into McCann

American Airlines, the largest carrier in the US, has consolidated its $30m (£21m) global advertising account into McCann-Erickson Worldwide.

American Airlines, the largest carrier in the US, has consolidated its $30m (&£21m) global advertising account into McCann-Erickson Worldwide. It has also consolidated its media buying into Universal McCann.

BMP DDB has held the advertising account in the UK for 17 years, while the airline first linked up with DDB in the US in 1961.

American Airlines has been under added pressure following the September 11 terrorist attacks on the World Trade Centre’s Twin Towers and recently posted a &£1.25bn loss for 2001, compared with a $813m (&£569m) profit for 2000, and this is understood to have forced the advertising budget review.

Temer McClain, a US subsidiary of McCann-Erickson, will run the main creative business, and the work will be distributed through the McCann-Erickson network.

American Airlines spent &£2.95m on UK campaigns from October 2000 to September 2001 (AC Nielsen/MEAL). Earlier this month, the airline carried out a delayed promotional tie-up with The Guardian.

The company is in discussion with British Airways about a partnership deal, which has to be approved by the UK and US authorities before being given the go-ahead. Representatives from both governments are now in discussion about an “Open Skies” policy that would allow more transatlantic flights.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here