Digest
Duchy Originals, which was set up by Prince Charles to promote organic agriculture and raise funds for charity, is looking for a managing director following the departure of Tim Ledgard, who is now head of marketing for BBC Online.
Duchy Originals, which was set up by Prince Charles to promote organic agriculture and raise funds for charity, is looking for a managing director following the departure of Tim Ledgard, who is now head of marketing for BBC Online.
The Sales Promotion Consultants Association (SPCA) has opened talks with the Institute of Practitioners in Advertising (IPA) with a view to a merger. It would fulfil the IPA’s long-term plan to bring more below-the-line agencies into the fold. IPA director general Nick Phillips comments: “The market for marketing communications is changing extremely fast and there […]
The Sales Promotion Consultants Association (SPCA) has opened talks with the Institute of Practitioners in Advertising (IPA) with a view to a merger. It would fulfil the IPA’s long-term plan to bring more below-the-line agencies into the fold. IPA director general Nick Phillips comments: “The market for marketing communications is changing extremely fast and there […]
News that Bass may sell its brewing arm due to underperformance does not bode well for the UK industry. If Bass, one of the three major brewers and the one with the product development record, is bailing out, what chance do the others have of making it to the end of the next decade? The […]
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.