Digest
Duchy Originals, which was set up by Prince Charles to promote organic agriculture and raise funds for charity, is looking for a managing director following the departure of Tim Ledgard, who is now head of marketing for BBC Online.
Duchy Originals, which was set up by Prince Charles to promote organic agriculture and raise funds for charity, is looking for a managing director following the departure of Tim Ledgard, who is now head of marketing for BBC Online.
The Sales Promotion Consultants Association (SPCA) has opened talks with the Institute of Practitioners in Advertising (IPA) with a view to a merger. It would fulfil the IPA’s long-term plan to bring more below-the-line agencies into the fold. IPA director general Nick Phillips comments: “The market for marketing communications is changing extremely fast and there […]
The Sales Promotion Consultants Association (SPCA) has opened talks with the Institute of Practitioners in Advertising (IPA) with a view to a merger. It would fulfil the IPA’s long-term plan to bring more below-the-line agencies into the fold. IPA director general Nick Phillips comments: “The market for marketing communications is changing extremely fast and there […]
News that Bass may sell its brewing arm due to underperformance does not bode well for the UK industry. If Bass, one of the three major brewers and the one with the product development record, is bailing out, what chance do the others have of making it to the end of the next decade? The […]
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.