ITV roadshow to woo top clients

Granada and Carlton are to launch a sales offensive at key advertisers in each of their TV regions. The push is designed to get them to “engage” with TV as a medium.

In each of the TV regions, about five key clients will be invited to attend a lunch along with local MPs, actors, TV presenters and sports and music stars to talk about the medium.

In the past ITV has been criticised for being arrogant and failing to listen to advertisers.

Granada Broadcasting and Enterprises managing director Mick Desmond says: “We are trying to use all our assets to more actively engage with clients.”

The campaign follows a poor year for ITV1, in which its advertising revenues plummeted.

Aside from the lunches – which will take place twice a year – clients will be asked to nominate “rising stars” from within their businesses, who will then be invited to attend a day on a TV set or in an editing suite in their region, so that they can experience the “magic” of the medium.

Desmond says: “The idea is to show the strength of ITV as a national business, which is able to the reflect the regions through programmes such as Emmerdale, Coronation Street and Midsomer Murders.”

Carlton Sales chief executive Martin Bowley and Granada Enterprises chief executive Graham Duff will embark on a tour of advertisers’ creative agencies in the next couple of weeks, with the aim of pushing TV as a medium. The move follows a similar initiative by Bowley and Desmond last year.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here