Legoland picks head of marketing

Legoland Windsor has appointed Leah Kalboussi as sales and marketing director.

Legoland Windsor has appointed Leah Kalboussi as sales and marketing director.

She takes over from Wendy Neal-Smith, who left the theme park at the end of last year to spend more time with her family.

Kalboussi is currently sales director Europe and Asia for Lego. Her appointment suggests a possible change in strategy for the theme park, as Neal-Smith came from a strong packaged goods background.

Neal-Smith was appointed to the position in March 1999 from Duracell, where she was responsible for consumer marketing across Europe. Previously, she held marketing positions for companies including Sainsbury’s, McVitie’s, Tambrands and SmithKline Beecham. Rainey Kelly Campbell Roalfe/Y&R won the Lego global brand advertising account in December but has not yet done any work for Legoland Windsor. A spokeswoman confirms that BMP DDB, appointed in March 1997, is no longer working with the theme park.

Legoland Windsor spent &£2.14m on advertising for months October to September 2001 (AC Nielsen/MEAL). Media buying is by Starcom Motive.

Legoland Windsor opened in March 1996 with capacity for 15,000 visitors and the attraction launched an online booking facility in April 1999. The company also owns theme parks in California and Denmark.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here