Maiden’s news service expands in London

Maiden Outdoor is rolling out its Transvision service to two more London train stations and widening the service to allow advertisers to target passengers on events such as Valentine’s Day.

Euston and Liverpool Street have become the latest stations to sign up to Transvision, a silent news service broadcast to large screens installed on station concourses. This follows the launch of the service at Victoria and Waterloo stations (MW January 25, 2001).

Maiden and news content provider ITN also plan to launch new Transvision products. These include news, business, sports and weather packages. Retail packages will also be offered to target weekend shoppers. Maiden claims the network will communicate messages to more than 19 million passengers every two weeks. Past advertisers include Camelot and JMC.

Maiden has also put together a series of packages for bespoke events such as Valentine’s Day, Wimbledon and the World Cup 2002.

Rival Viacom Outdoor is testing a system called XTP at Euston’s underground station, which will allow moving ads to be digitally projected onto the walls opposite platforms from March.

Advertisers and agencies will need to create silent ads for the medium (MW October 18, 2001). Viacom owns the contract to run advertising for the whole of London Underground.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here