Mediaedge:CIA bags Kickers task

Kickers, the footwear and clothing label owned by the Pentland Group, has appointed Mediaedge:CIA to handle its £1m pan-European media buying and planning account. The incumbent in the UK was Rocket, the sister agency of PHD.

The agency already handles the Pentland Group’s lifestyle sportswear brand Ellesse.

Kickers appointed Magic Hat early last year to handle its pan-European creative account, following a final pitch against CDP, Soul and the company’s in-house division, Pentland Visual Communications.

Magic Hat’s brief was to develop a campaign aimed at extending the appeal of the footwear and clothing brand and target 16to 24-year-olds. The pitch was overseen by the Kickers marketing director Willie Irvine.

In September, the brand launched an Internet service at kickers.be/uk/creeuk.htm, where consumers can specify colours of four different parts of the shoe and then order them from the website.

The Pentland Group owns a number of sports, fashion and outdoor brands, including Speedo and Berghaus. It also owns the licences for brands such as Lacoste.

Mediaedge:CIA appointed the former managing director of brand consultancy Added Value, Fiona McAnena, as its chief executive last year.

Recommended

Freeserve mounts attack on ‘wild claims’ by AOL

Marketing Week

Freeserve has accused arch-rival AOL of “peddling wild and extravagant claims”, as the battle to be the UK’s number one Internet service provider (ISP) hots up again. Freeserve chief executive John Pluthero slammed AOL, while announcing his own company’s “strengthened position” as market leader. He says: “Given that AOL has been sanctioned by the Advertising […]

ITV roadshow to woo top clients

Marketing Week

Granada and Carlton are to launch a sales offensive at key advertisers in each of their TV regions. The push is designed to get them to “engage” with TV as a medium. In each of the TV regions, about five key clients will be invited to attend a lunch along with local MPs, actors, TV […]

TLC to launch spin-offs for Allied Domecq

Marketing Week

Allied Domecq has appointed The Licensing Company (TLC) to develop branded products in what the company claims is the first deal of its kind in the drinks industry. Allied has already experimented in a limited way with brand extensions, using the Tia Maria brand for confectionery, cakes and dairy products and generating a turnover of […]