Puma promotes European chief

Sportswear company Puma has promoted its European marketing director, Paul Gautier, to the new position of global head of marketing.

The move is part of a global management restructure at Puma, which has also resulted in international marketing director Tony Bertone being promoted to global brand director. Gautier, who will report to Bertone, has been replaced by Puma’s marketing manager for France, Jean François Jean.

Puma UK marketing director Andy Rigg recently announced his departure to Ben Sherman, as global marketing director (MW last week).

Rigg replaces Gary Mylum who recently left the clothes manufacturing company. Rigg has yet to be replaced at Puma.

Gautier says: “As a business we are expanding and this [restructure] will allow us to focus more on the brand. Also we are highly successful at the moment and the restructure should facilitate this.”

The brand is to sponsor the England athletic squad at this year’s Commonwealth Games. It has entered a £1m-plus contract to provide Team England’s sportswear for the games, to be held in Manchester this summer. At the last games, held in Kuala Lumpur in 1998, the team’s kit was provided by rival brand Nike (MW January 10).

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here